‘Inside Apple’ explores Apple’s secrets, hits bookshelves on January 25th

By: Todd Haselton | Jan 3rd, 2012 at 07:30PM

Adam Lashinsky’s new book “Inside Apple” is expected to hit bookshelves on January 25th. The novel discusses the inner workings and secrets of Apple, including Apple University and a mysterious retreat that executives take each year. According to the book’s synopsis: “In this primer on leadership and innovation, the author will introduce readers to concepts like the ‘DRI’ (Apple’s practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual ritual in which 100 up-and-coming executives are tapped a la Skull & Bones for a secret retreat with company founder Steve Jobs).” The hardcover version of Inside Apple will cost $16.92 and a Kindle eBook edition will also be available for $12.99.

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Tags: Adam Lashinsky, Apple, Apple University, Book, Inside Apple, steve jobs, Top 100

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